LTV

LTV & Pricing Confidence Calculator — Pilates Powerhouse

Pilates Powerhouse Tools

LTV & Pricing
Confidence Calculator

Understand what each client is truly worth, whether your pricing is right, and how much retention really matters to your bottom line.

Lifetime value (LTV)

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direct spend

LTV incl. referrals

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network-adjusted

LTV : CAC ratio

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target: 3x+

Your client data

Avg monthly membership price$149

Avg retention (months)9 mths

Private sessions / month1

Private session price$75

Retail & workshops / year$80

Referrals per client0.5

Cost to acquire (CAC)$120

What retention is worth

Value lost per churn

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vs cost to re-acquire

5 extra clients retained

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in additional LTV

Pricing confidence check

Your current price ($/mth)$149

Local competitor avg ($/mth)$130